la riché doesn't have a website, so i've scanned in some of their advertising bumf... the number at the bottom is where you can get bulk/shop buys of the dye, if you only want a few: phone bizarre on 01702 348388... the dye costs around £5 a pot and gets to you within a couple of days, postage and packing free.

[the colours are going across the rows from the top: dark tulip, tulip, rose red, poopy red, pillarbox red, mandarin, flamingo pink, violet, lilac, lavender, rubine, plum, atlantic blue, lagoon blue, turquoise, alpine green, spring green, bright daffodil, silver, fire, midnight blue, ebony, vermillion red, flame, dark brown, auburn, pastel pink, coral red, reddish blonde, tangerine, white toner, natural blonde.]

1. Shampoo the hair with a PH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results.

2. Towel dry the hair, apply Directions with a tint brush evenly through the hair.

3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.

4. Processing time is between 15 and 30 minutes, a plastic cap will contain the heat on the hair helping to achieve a better result.

5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.

DO'S
Wear rubber or plastic gloves when applying the hair colour. To avoid staining of the forehead use vaseline, petroleum jelly or baby oil around the hairline.

As with all hair colours we advise a swatch test first.

DO NOT
DO NOT MIX Directions WITH PEROXIDE.
DO NOT USE ON EYELASHES.
DO NOT USE SHAMPOO WITH CONDITIONER INCLUDED.

USEFUL TIPS
For best results on virgin or untreated hair, pre-softening the hair will often allow the colour~ to penetrate the hair better.

All Directions colours can be mixed with each other so to create your own unique shade.

Directions will take faster and last I6nger on chemically treated hair e.g. permed or bleached.
WARNING
Due to the semi-permanent nature of ~ certain colours can sometimes leave a slight stain on towels and bedding.

HAIR COLOUR HAS NEVER BEEN TESTED ON ANIMALS.
 

Po Box 125, SOUTH-END-ON-SEA, ESSEX SS1 2PJ, ENGLAND.
Tel: (01702)618414 FAX: (01702)46357